How to write a Darija voiceover for a product video

Start with the product, the listener and one action

For a short product video, you do not need to narrate every specification. Pick the detail the viewer can see, explain why it matters, and tell them where to go next. A perfume, a kitchen organiser and a gift box need different scripts even if they use the same voice.

• Product: What is actually shown? Avoid describing an accessory or feature that is not included.
• Listener: Is this for someone choosing a gift, comparing options, or learning how to use the item?
• Action: Choose one clear next step, such as viewing the available colours. Do not squeeze a purchase request, a follow request and a message request into the same ending.

A working script: a gift-box product video

The lines below are an original written example, not a customer campaign or a recording. Adapt them to the product visible on screen. Ask a Moroccan speaker familiar with your audience to review regional wording when the message matters commercially.

Listen to Omar and Hala in Darija

These are existing FasihTTS recordings: Omar reads a shop welcome; Hala reads a gift-shop message. They use different scripts, so they demonstrate voices rather than prove that one performs better. Neither recording reads the written example above. Playback does not use your custom sample allowance.

Test the line most likely to sound wrong

A Moroccan voice does not translate a formal Arabic or French script into Darija. Prepare the wording first. Start your test with the brand name, a price, or a mixed French–Arabic phrase instead of spending your first attempt on an easy greeting.

• Names: compare the spelling you normally use with a readable phonetic version if pronunciation is wrong. Keep the correct brand spelling in your on-screen text.
• Prices: write the amount and currency as you want them spoken. Confirm the audio says the right amount; a natural voice can still read a number incorrectly.
• Pauses: split long sentences with punctuation. If the voiceover does not fit the video, remove a secondary detail before trying to rush the delivery.
• Comparison: keep the text and dialect fixed while trying another speaker. Changing everything together makes it harder to know what helped.

Review the audio inside the finished video

Listen once without the visuals to catch missing words and once inside the edit to check timing. Then use a phone speaker at a normal volume: a voice that is clear alone may be covered by the music. Keep your script and chosen voice together so a later price correction does not become a new guessing exercise.

• Check the product name, price, currency and any delivery conditions against the actual product page.
• Confirm the last spoken action matches the link or button the viewer can actually use.
• Do not treat these examples as an accent-quality guarantee. Review your own generated result with a listener from your target audience.